GoVets Knowledge Base

At GoVets, our mission is to provide you with transparent and competitive pricing, allowing for easy comparisons with other online retailers. It’s important to note that our List Prices are not the same as our Selling Prices. Here’s how we determine our List Prices and why they matter:

1. Incorporation of Shipping Costs: One key component of our List Prices is the inclusion of average shipping costs. Unlike many other online retailers who add shipping fees at checkout, GoVets provides 100% free shipping on all products. By incorporating average shipping costs into our List Prices, we simplify your comparison process. This means you don't have to worry about additional shipping fees when comparing our prices with those on other websites.

2. Understanding Discounts: Our List Prices are set to highlight the actual discounts you receive when purchasing from GoVets. The Selling Price, or the price you pay at checkout, is discounted from the List Price. By showing the List Price inclusive of potential shipping costs, we provide a clearer picture of the true value and savings you get with our free shipping policy.

3. Manufacturer’s Suggested Retail Price (MSRP): We also consider the Manufacturer’s Suggested Retail Price (MSRP) when setting our List Prices. The MSRP is a standard benchmark recommended by manufacturers, helping us ensure that our pricing aligns with industry standards.

4. Supplier-Provided List Prices: In addition to MSRP, we factor in list prices provided by our suppliers. These prices reflect current market conditions and the costs associated with sourcing and distributing products, ensuring our List Prices are competitive and fair.

5. Simplifying Comparisons: Without incorporating shipping costs into our List Prices, you would need to compare our List or MSRP to our Selling Price and then factor in potential shipping costs on other sites. This multi-step process can be complicated. By including average shipping costs in our List Prices, we streamline your decision-making process, making it easier to see the true discount you get with GoVets.

In summary, our List Prices at GoVets are designed to provide clarity and simplicity. By considering shipping costs, MSRP, and supplier prices, we offer a transparent pricing structure that allows you to easily understand the great value and significant discounts available through our store.